Marketing: Assessment of marketing strategy
Ensuring shariah compliance is a very complex matter, shariah compliance is essential to the credibility of financial products and the firms bringing these products to market.
As the sector grows, investors are becoming more sophisticated and are demanding more from their service providers. The more sought after Islamic products have become, the more the need arises for competent individuals to obtain and develop strong Shariah products compliance insight from a branding and marketing perspective.
"Will the competent product be marketable" is too often an (expensive) after thought. An early assessment of "product appeal" is essential and too often overlooked. Farming out the work to expensive consultants without any meaningful internal management of the process is a recipe for poor performance.
Helping clients achieve growth are fundamental to Samak's approach. Samak focuses on strategy, planning and measurement to build an effective marketing programme.
Samak offers:
1) Marketing Strategy: Getting your product understanding and product definition right from the start brings huge business benefit. Not only does it increase the efficiency of your internal process, but also defines a structured approach to market analysis and requirements specification.
2) Marketing plan: Samak will work closely with client growth and product teams, helping them implement a practical, credible marketing strategy.
3) Measurement: Samak will work together with clients to identify what clients want, need and anticipate client behaviour. Samak will minimize risk in new product development and market targeting processes.
As the sector grows, investors are becoming more sophisticated and are demanding more from their service providers. The more sought after Islamic products have become, the more the need arises for competent individuals to obtain and develop strong Shariah products compliance insight from a branding and marketing perspective.
"Will the competent product be marketable" is too often an (expensive) after thought. An early assessment of "product appeal" is essential and too often overlooked. Farming out the work to expensive consultants without any meaningful internal management of the process is a recipe for poor performance.
Helping clients achieve growth are fundamental to Samak's approach. Samak focuses on strategy, planning and measurement to build an effective marketing programme.
Samak offers:
1) Marketing Strategy: Getting your product understanding and product definition right from the start brings huge business benefit. Not only does it increase the efficiency of your internal process, but also defines a structured approach to market analysis and requirements specification.
2) Marketing plan: Samak will work closely with client growth and product teams, helping them implement a practical, credible marketing strategy.
3) Measurement: Samak will work together with clients to identify what clients want, need and anticipate client behaviour. Samak will minimize risk in new product development and market targeting processes.